?My guess is first I`ll need some zippy flyers and a tri-fold brochure? said an email from Matt last week. Sadly, he is not the only one thinking that the first step to building a professional business is printing fliers and brochures. After all, that?s what everyone does, right? And it seems like a logical plaace to start, doesn?t it?

It?s interesting that while most people who call me about my marketing mentoring services are well established practitioners looking for a new edge, Matt?s message was one of the 14 emails I got last week from people who are just starting to build their practice.

They all wanted to know the best way to get started fast but seemed to be

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